#BOLEA Campaign – The Challenge

Fiji Rugby together with Major sponsor Vodafone launched the #BOLEA campaign last Friday at the MHCC Suva Vodafone outlet, to challenge the mindset and views on Fiji’s pool of death.

FRU CEO said “we are now at the last leg of our journey and we are now some $400,000 from the big mark of $5million needed for the Flying Fijians to have a successful outing. We have our sponsors, we have got the government of the day to thank for and they have always been very supportive. We have some merchandising revenues, we used whatever we had and we have raised it fast.

Tabualevu said the name of the campaign was chosen to be “BOLEA” because it would be a challenge for them.

There are several segments to the #Bolea campaign, one is the Fan Zone in the #Bolea campaign which is the BOOSTER PROGRAM

This program is to financially boost or elevate the standards of the development of rugby from its grass roots level. It is designed in two tiers:

1. The Booster Club   and   
2. The Booster Bus

 

1. The Booster Club: this is for the “big burly men” or the forward pack in our corporate world who are donating aminimum of FJD50k to support our boys to RWC2015.  This donation qualifies our donors to a 150% tax rebate and also allows them signage placement within all our fundraising & appreciating events surrounding our products in Fiji and abroad.

2. The Booster Bus: this is designed for the “PEOPLE, THE VANUA”!!! The ones that make the sport! THE PEOPLE OF FIJI! We have decided to operate with a few programs at this level and have our activations function simultaneously:

 

1. A ROADSHOW: The Vodafone Flying Fijians will travel to meet the people at 4 different locations.  The first will be held in Suva and concluding in the North where members of the team will travell into Labasa, Vanua Levu.  As the boys will be in training throughout the week, the Vodafone Fiji 7’s team have offered their support to rally for them at our roadshow appearances in the weekdays that will see them in the Vodafone outlets in Sigatoka and Nadi.  Roadshow dates are:

22nd August – the Vodafone Flying Fijians

• will join the Vodafone family for the Hibiscus Parade in SUVA from 12midday and finish off at the Vodafone outlet at the Hibiscus grounds.

25^th August –Vodafone Outlet @ Main street SIGATOKA from 2pm-5pm

• The Vodafone Fiji 7’s team will be out to rally support around the western division for the Vodafone Flying Fijians.

27th August – Vodafone Outlet @ Vodafone Main Shop on main street. This is opposite      Chicken express in NADI town from 2pm-5pm

• The Vodafone Fiji 7’s team will be out to rally support around the western division for the Vodafone Flying Fijians

29th August– Vodafone Outlet @ Nasekula Road, LABASA from 11am-2pm

• Members of The Vodafone Flying Fijians will travel to Labasa to meet all those who come forward to support and meet them at the Vodafone Outlet in Labasa.

 

MPAISAsupport: . Vodafone have also made it possible for fans to donate money to the Flying Fijians through MPAISA at no extra cost or charge.

To support this initiative Vodafone has 4000 Alcatel Pixi phones retailing at $149 and $10 will go towards the Flying Fijians, furthermore VODAFONE will also attached a souvenir RWC2015 Team poster as a giveaway with this special hands- ALCATEL PIXIE3.